Identify your target market and develop your advertising or marketing campaign around that.
You will need to pay attention to the age of the client, the location and the income bracket.
Working on your Business Plan and referring back to it regularly will help you identify with who your core client is and what you should be focusing on to attract more market share. Target Market is therefore in your Business Plan.
Energy drinks for example are consumed mostly by those who fall within the 15 to 39, age group. The consumption figures show that 52% of the consumption is by males. You can picture it, sports event or night club, men and women.
A closer look at the Gardening product sales in the UK reveals that the larger average gardening budget belongs to women in their 50's. You can picture that, you see a 50 something lady in her welly's tending to flowers.
Realizing exactly who to focus your efforts on will result in a better product or service and therefore a better experience for your client. Once you know exactly who you want to make smile you can set about working with them in mind and your effort will better be rewarded.
You will need to pay attention to the age of the client, the location and the income bracket.
Working on your Business Plan and referring back to it regularly will help you identify with who your core client is and what you should be focusing on to attract more market share. Target Market is therefore in your Business Plan.
Energy drinks for example are consumed mostly by those who fall within the 15 to 39, age group. The consumption figures show that 52% of the consumption is by males. You can picture it, sports event or night club, men and women.
A closer look at the Gardening product sales in the UK reveals that the larger average gardening budget belongs to women in their 50's. You can picture that, you see a 50 something lady in her welly's tending to flowers.
Realizing exactly who to focus your efforts on will result in a better product or service and therefore a better experience for your client. Once you know exactly who you want to make smile you can set about working with them in mind and your effort will better be rewarded.
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